Long standing policy made official in response to widespread consumer confusion over “shelf life” in emergency survival food industry. Mountain House, widely regarded as the gold-standard brand of emergency survival and camping food, has announced they are guaranteeing the taste of food they sell in pouches for a 12+ years and 25+ years in cans. This guarantee clarifies and distinguishes the quality claims of Mountain House from its competitors and stands in stark contrast to vague assertions of shelf life “up-to” a period of time, coupled with the very low standard of “will sustain life.” “The claims of ‘up to’ … Continue reading →